Brandless was brought to life on July 11, 2017 with the intention of making better stuff accessible and affordable for more people.
Our mission is deeply rooted in quality, transparency, and community-driven values. Better stuff, fewer dollars. It’s that simple.
It all started with a problem: the system by which goods are made, distributed, sold, and brought home is long overdue for a makeover. When products are manufactured today, they don’t go straight to the store.
Traditional brands have a lot of markups built into their retail pricing; like distribution costs, wholesale to retail markups and shelf stocking. They’ll pay breakage fees and face settlement costs. In fact, brands are often asked to pay retailers’ in-store marketing costs, end-capping, and more. And YOU, the customer, end up covering the cost of all these additional middlemen and markups.
That’s why we created Brandless. By building direct relationships with our suppliers and customers from the start, we eliminate all those extra costs associated with inefficient and unnecessary markups. We make high quality products more widely accessible and affordable for everyone.
Communities are built from the inside out. We’re building a community within Brandless, and inviting the world to join us.
We learn by and honor each other’s diverse backgrounds and perspectives, knowing it collectively makes us stronger.
We give it, we build it, we cultivate an environment where you can make a mistake and learn from it.
Test and learn. Test and learn. Test and learn.
It all counts. We are courageous, audacious and committed to being a new kind of brand.
Our entire philosophy is summarized in our Brand Promise, communicated in a way that aligns with voice, and printed on every package we sell:
General Atlantic Professor of Marketing
© 2019 Stanford Graduate School of Business